New Must-Try Drugstore Makeup in 2020: Face Products

“Capture the radiant charm of the Emerald Isle with the BH Cosmetics Illuminating in Ireland - 6 Color Highlight Palette, featuring six highly pigmented shades ranging from warm coral to golden honey and pale champagne with green shimmer.

Whether worn alone or blended, the buildable formula lets you achieve a gleaming sea
breeze-kissed glow.”

“Pyramid Pigments Rose Glow Cheek Color is a mosaic of pigmented perfection.

It's the best of both worlds, FLOWER Beauty has created a highlighter and blush all in one for an easy way to light up your look.

Four pyramids of rich, curated shades that work together to create a radiant, soft-focus flush of color for the cheeks. Vegan.”

“The FLOWER Beauty Seal the Deal Luminizing Setting Spray has a lightweight formula that locks in your makeup with a soft mist of illuminating pearls for a naturally glowing, radiant finish.

The bi-phase formula is designed to activate when shaken.

The top layer is infused primrose oil and vitamin E to nourish and lock in moisture while the bottom layer of lilac extract, hyaluronic acid and aloe vera work together to refresh and soothe skin.”

“No Sun? No Problem. Sun kissed skin is just a drop away with FLOWER Beauty's Heatwave Bronzing Essence.

This soothing, perfecting essence is infused with golden pigments that deliver a buildable natural glow.

The silky formula provides refreshing hydration and enhances skin's natural radiance.”

“Dewy, glass-like sheen in a swipe! FLOWER Beauty's lightweight Day Glow Highlighting Glaze is infused with ultra-fine pearl that reflect light for a glistening, lit from within glow.

Want to really glow? Layer Day Glow Highlighting Glaze on top of our Shimmer & Strobe Highlighting Palette to create a dewy finish. Vegan.”

“Physicians Formula Rosé All Day Set & Glow is an illuminating setting powder that captures, diffuses, and softens surrounding light, setting makeup in place for all-day wear. Includes a moisturizing, glow-enhancing dewy balm to add a soft, all-over-glow to any complexion.

Key Benefits:

- Ultra-fine, micro-pearls make every skin tone appear softer, younger, and perfectly lit.

- Enriched with Rose Extract to help soothe and calm skin.

- Formulated with antioxidant-rich Goji and Kakadu Plum- the richest vitamin C source of any fruit.

(Brightening Rose Powder 0.29 oz, Balm 0.07 oz)”

“Physicians Formula NF Sheer Line Of Defense Foundation SPF 30 is a lightweight, sheer-to-light foundation that blurs, protects & perfects with our exclusive complex for a smooth, flawless complexion.

Key Benefits:

This miracle blurring formula, features the 360 Total Defense Complex to defend against harmful sunrays (SPF), blue light (RPF), and pollution (PPF), helping to reduce the signs of aging, uneven skin texture, dullness, and imperfections."

“Physician's Formula Dewy Highlighter has an ultra-blendable and buildable formula loaded with hydrating antioxidants to provide a healthy glow to your skin.

his multi-use, cream-to-powder Highlighter, infused with nourishing blend of Organic Jojoba Oil, Natural Indian Senna Seed, Organic Aloe Vera, and Botanical Cactus Flower help achieve a naturally brightened look instantly."

“Physician's Formula Dewy Blush Elixir is a lightweight, easy-to-blend Blush Elixir that glides on effortlessly, enhancing cheeks with natural-looking color leaving a long-lasting glow.

Key Benefits:

Enriched with Organic Anti-aging Superfruits: Cranberry & Blueberry and infused with a nourishing blend of Organic Aloe Vera, Organic Jojoba Oil and Botanical Cactus Flower to revive cheeks for a visible smoother, plumper, fresh dewy look."

“Physicians Formula Silk Foundation Elixir is an ultra-nourishing, ultra-fluid, weightless, organic Foundation Elixir that improves the appearance of skin tone and texture while delivering a sheer-to-buildable coverage.

Features Organic Jojoba Oil, Organic Aloe Vera, Organic Coconut Oil and Botanical Cactus Flower to lock in moisture, improve the appearance of skin tone and deliver a second-skin, airbrushed dewy finish."

“Physicians Formula NF Total Coverage Concealer SPF 30 is a lightweight, medium-to-full coverage concealer that blurs, protects, and perfects with the exclusive complex for a smooth, flawless complexion. Features a unique cushion tip for easy targeted application.

Key Benefits:

This miracle blurring formula features our 360 Total Defense Complex to defend against harmful sunrays (SPF), blue light (RPF) and pollution (PPF), helping to reduce the signs of aging, appearance of dark circles, fine lines, wrinkles, blemishes and redness in just one swipe."

“Physician's Formula Rosé All Stay Illuminating Rose Setting Spray is an oil-free, alcohol-free, and antioxidant-packed pearluminous setting spray that helps tighten and brighten skin for a radiant glow that lasts all day.

Multi-purpose formula, enriched with Rose Water to help soothe, calm, and hydrate skin improves makeup wear while reducing the appearance of pores.

Formulated with Kakadu Plum, the richest Vitamin C source of any fruit, this spray brightens skin instantly and over time while keeping your makeup flawlessly luminous."

“Physicians Formula Setting the Tone Finishing Powder SPF 20 is a lightweight, breathable, translucent finishing powder that blurs, protects, and perfects with our exclusive complex for a smooth flawless complexion.

Key Benefits:

This miracle blurring formula, features the 360 Total Defense Complex to defend against harmful sunrays (SPF), blue light (RPF), and pollution (PPF) helping to reduce signs of aging, while minimizing the appearance of pores, fine lines and imperfections."

“Glow for days! Inspired by one of Essence's best selling highlighters, Pure Nude Highlighter, the Pure Nude Highlighter Palette features 4 breathtaking shimmery shades to create your most lit from within glowy look."

“Glow for days! Inspired by one of Essence's best selling highlighters, Pure Nude Sunlighter, the Pure Nude Sunlighter Palette features 4 breathtaking shimmery shades to create your most lit from within glowy look. Best fit for deeper skin tones."

“Get cheeky! Essence's The Blush provides buildable, silky-smooth texture for a natural flush look to the cheeks."

“Introducing Conceal & Define skincare.

The Makeup Revolution Conceal & Define Oil Priming Serum is created to nourish skin whilst giving a demi-matt finish to their best-selling Conceal and Define Foundation.

Formulated with a blend of rosehip oil, peach kernel oil and jojoba oil to nourish and create a silky base that's perfect for foundation.

This oil serum/primer duo is the perfect combination of skincare meets makeup.”

“The Makeup Revolution Conceal & Define Blur Priming Serum is created to give a soft blur finish that evens skin tone - perfect to use with their best-selling Conceal and Define Foundation.

Formulated with grade seed oil for extra skin-loving benefits, this serum/primer duo is the perfect combination of skincare meets makeup.”

“It's time to welcome the Conceal & Define Satin Matte Powder Foundation by Makeup Revolution.

The base to all great makeup looks - open the sleek, rose gold compact to reveal a velvety soft pressed-powder formula.

Complete with application sponge and mirror, it's also the perfect travel-size for on-the-go touch ups.

The customizable finish is buildable for light to medium coverage. In the areas you need that touch of extra coverage, apply one of the Conceal & Define concealers.

Complete the look with a finishing spray to make it last all day."

“Want a concealer that'll stay put? Meet the Conceal & Fix Ultimate Coverage Concealer by Makeup Revolution.

The thicker, creamy formula is the full coverage concealer with high pigment that'll even out skin tone and reduce the appearance of marks and blemishes.

The buildable concealer will cover without drying the skin, while the salicylic acid ingredient will keep the pores from clogging.

In a handy travel-size frosted pot with rose gold lid, it's just made to be your new handbag essential.”

“Slip on Wet N Wild's lightweight water-based PhotoFocus Water Drop Primer to get this party started!

Introducing a lightweight, water-based formula that transforms from a cream to liquid texture providing a soft-focused finish with comfortable wear.

This innovative formula works to brighten your complexion with good-for-you ingredients including hyaluronic acid to help smooth and hydrate skin; and 60% water content to leave skin refreshed and hydrated.

Cruelty-Free. Fragrance-Free. Gluten Free. Vegan.”

“The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.

A weightless, super-nourishing foundation that delivers natural, all-day wear.

Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear.

Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish.

Cruelty-free, gluten-free, talc-free, and vegan.”

“The Wet N Wild Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake.

Complete your foundation application with our setting powder to create a soft-focus effect and subtly blur the look of fine lines and imperfections.

Available in Translucent- recommended for fair to medium and tan skin tones; Banana- suitable for all skin tones; and Deep- recommended for medium-deep to deep skin tones.”

“The Wet N Wild Prime Focus Primer Serum is a lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application.

Formulated with skin-nourishing ingredients, including Rose Water, Camellia Lead Extract and Green Tea Extracts, that moisturize and smooth the skin.

The silky, creamy texture creates the perfect canvas for a smooth, even complexion, so that foundation glides on effortlessly for a luminous, flawless finish."

“Wet N Wild MegaGlo Blushlighter is a blush and highlighter duo that instantly sculpts, defines, and highlights in one sweep.

These soft, buildable shades contain ultra-reflective, micro-fine pearl pigments that create a luminous, radiant glow and blend to a perfect finish.

Each duo has two levels of intensity for color that compliments every skin tone.

Sweep on the two colors, using them alone or blended together for contouring, or layer them on top of each other.

Available in 3 Cruelty-free, Gluten-free and Fragrance-free duo shades."

“Camouflage those pesky spots and under-eye circles with the e.l.f. Cosmetics Hydrating Camo Concealer.

A full-coverage, hydrating, longwearing concealer featuring a large doe foot applicator to conceal, correct, contour and highlight for flawless skin.

The highly pigmented formula is lightweight with a satin finish that won't settle into fine lines or creases. Ideal for all skin types, but great for dry skin!"

“e.l.f.'s best-selling primer goes matte. e.l.f.'s skin perfecting Matte Putty Primer is infused with Kaolin and White Charcoal to absorb excess oil for a shine-free finish.

The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on makeup."

“e.l.f.'s best-selling primer has gone luminous. The e.l.f. Luminous Putty Primer delivers a soft, radiant base for your makeup application.

Infused with Hyaluronic Acid and Collagen to help plump and hydrate the skin.

The velvety texture glides effortlessly over skin, smoothing over imperfections for a poreless effect and the ultimate grip on makeup."

“Revlon Skinlights Face Glow Illuminator is the liquid highlighter that does it all.

This 3 in 1 format can be used as primer, highlighter, or a glow booster to recreate a lit from within glow."

“Glow your way and get a bronzed look in any light.

Revlon Skinlights Prismatic Bronzer is fragrance free, paraben free, and beautifully textured to show off the elevated design.

The silky- soft, non-cakey formula melts the bronzey crystal-like pigments into skin for subtle, buildable definition."

“Glow your way and get a bronzed look in any light.

Revlon Skinlights Prismatic Bronzer is fragrance free, paraben free, and beautifully textured to show off the elevated design.

The silky- soft, non-cakey formula melts the bronzey crystal-like pigments into skin for subtle, buildable definition."

“Revlon PhotoReady Prime Plus Perfecting & Smoothing Primer instantly creates a pristine canvas, while improving the appearance of your skin over time.

What's In: Hyaluronic acid, Vitamin B5, Pumpkin seed extract. What's Out: Parabens, artificial dyes, sulfates & phtalates."

“Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer instantly creates a pristine canvas, while improving the appearance of your skin over time.

What's In: Vitamin C, Lactic Acid, Lemon Extract.

What's Out: Parabens, artificial dyes, sulfates & phtalates."

“Revlon PhotoReady Prime Plus Mattifying + Pore Reducing Makeup + Skincare Primer instantly creates a pristine canvas, while improving the appearance of your skin over time.

What's in: Salicylic Acid, AHA, Apple fruit.

What's Out: Parabens, artificial dyes, sulfates & phtalates."

“Camouflage Precision!

The Slim'matic Camouflage Stick is a super slim concealer stick provides longlasting and nourishing full coverage to precisely conceal, correct and contour on-the-go.

Enriched with Vitamin E and Jojoba Oil, the smooth texture is easy to blend and is waterproof."

“Star Light Star Bright!

The Catrice Light Up the Stars Baked Highlighter Palette features 3 richly pigmented, baked highlighters to provide a starry night glow.

The airy texture is infused with iridescent pearls to add subtle or intense highlights to the face and body."

“The luminizing Catrice Feel Gold Luminesce Highlight & Bronze Glow Palette has three highly pigmented, radiant bronzer and highlight shades that can be worn alone or combined for an illuminating, sun kissed complexion."

“The Catrice Rose Vibes Only Luminesce Highlight & Blush Glow Palette has three highly pigmented, shimmering blush and highlight shades that can be worn alone or combined for a customized luminous look."

“The Catrice High Glow Mineral Highlighting Powder Amber Crystal is infused with minerals and ultra-fine light-reflecting pigments creates a luminous look.

The light and airy texture, easily melts on to skin for a buildable shimmery highlight. Add a subtle shimmer all over the face."

“Catrice's addition to their HD complexion line is the vegan, waterproof HD Baking & Setting Powder.

The HD Baking & Setting Powder ranges in 6 shades and is silky smooth loose powder that sets makeup resulting in a flawless, airbrushed finished.

The perfect duo is pairing it with Catrice HD Foundation."

“Warm up your cheeks with Maybelline's new Cheek Heat Gel-Cream Blush!

Create a sheer flush of color instantly with this oil-free, water-based formula that glides onto the skin leaving behind a soft natural-looking dewy finish.

Infused with soft colorful pigments for a buildable blush that you can tone up or down for a natural flushed effect. Simply layer it for the blush look you love.

Available in six new blush shades and tubes: available in Nude Burn, Pink Scorch, Rose Flush, Coral Ember, Fuchsia Spark and Berry Flame."

“Get ready to face the city with radiance!

Experience medium, radiant coverage your skin will never want to take off.

Maybelline's Dream Radiant Liquid Foundation, formulated with hyaluronic acid and collagen, moisturizes skin and gives a natural look.

Delivering up to 12 hours of hydration, this new formula comes in 20 different shades and provides smooth and even-looking skin."

“The Almay Healthy Hue Blush is a lightweight blush for a flush of color.

Effortlessly give your skin a flush of color. Healthy Hue Blush is formulated with high pigment technology that provides true color payoff.

Made with sustainably sourced paper."

Break up with blue light!

You're on your phone 24/7. Milani is not mad at you, but your skin might be because the blue light coming from your devices could be doing some serious damage.

Level up your skin's digital defense with Milani's Screen Queen Foundation.

Created to give you woke-up-like-this effortlessly perfected skin, this buildable light-to-medium coverage foundation blends seamlessly and blurs imperfections for an even luminous, natural-skin finish.

Made with Digital Bluelight Filter Technology, this first-of-its-kind formula, helps fight the signs of digital damage - dullness, discoloration & hyper-pigmentation, to keep your skin on point no matter how much screen time you clock."

“Milani's Highlighter Duos are serious #couplegoals.

Why choose one when you can have both?

With a tag team of cream AND powder formula, the Highlighter Duos are the ultimate glow getter.

Stunning alone or totally strobing when layered together, these ultra-buildable formulas take your highlighting game from low beam to high beam shine in a flash.

Finely milled, light reflecting pearl pigments create a smooth, chunk-free glow."

“That glow though!

Baked on Italian terracotta tiles, Milani's Baked highlighter takes pigment intensity & illumination seriously next level.

Made with multi-tonal, micro-fine luminescent powders, this velvety-soft formula blends and builds seamlessly so you can take your look from au natural glow to high-impact whoa with the swipe of a brush.

“Because you shouldn't need a crush to make you blush.

Give your cheeks the perfect kiss of color with the Cheek Kiss Blush by Milani, with an ultra-blendable & buildable, lightweight creamy liquid formula.

Infused with skin-loving ingredients like pomegranate, rose extract and watermelon, this easy to apply, multi-use formula leaves just the right amount of color on cheeks or lips."

“Take your glow higher! Soothe stressed out skin and bring out your inner goddess glow with, essential fatty acid-rich, organic Cannabis Sativa Seed Oil infused, Green Goddess Glow Oil by Milani.

This ultra-lightweight, multi-use oil helps lock in hydration and soothe stressed out skin.

Fast-absorbing oil works with all skin types to deliver exceptionally radiant skin. The perfect first step in makeup prep."

“Talk about beauty sleep! The transformative Green Goddess Sleeping Mask + Primer by Milani calms, nourishes and deeply hydrates skin overnight leaving it perfectly primed for makeup application.

This skin-loving, whipped mask is infused with ultra-nourishing organic Cannabis Sativa Seed Oil, Hyaluronic Acid & vegan Squalene to take your skin to new levels of goddess-like glow.

Turn your beauty sleep into some skin loving me-time with this glow inducing priming mask."

“Lock in your longwear look with L'Oreal Infallible Tinted Loose Setting Powders.

Tinted translucent setting powders come in two shades from light to deep skin tones.

This Loose Setting powder provides a matte finish, is lightweight, and doesn't give off a white cast. It helps set your makeup with long-lasting shine control."

“Show off fresh, healthy skin you with Covergirl Clean Fresh Skin Milk Foundation.

Formulated without parabens, sulfates, or phthalates, this lightweight nourishing liquid foundation gives your skin the moisture boost it craves with a delicate infusion of milky coconut and soothing aloe.

You'll experience a glowing, dewy finish that lasts all day long, blurring imperfections and creating a more even skin tone.

Pro-tip: Use Covergirl TruBlend Face Primer before applying for an even more flawless finish. Cruelty Free.”

“Go ahead and blush! Infused with hyaluronic acid, Covergirl Clean Fresh Cream Blush hydrates and plumps up cheeks for a fresh, dewy glow.

It comes in a variety of high-pigment shades, so you can choose a natural blush shade for day, then show off a more adventurous evening look with a bold dash of color.

Pro-tip: Try dabbing blush onto eyelids for an all over flush of color. Cruelty Free.”

“Get your glow on with Covergirl Clean Fresh Cooling Glow Stick.

This portable shimmer highlighter instantly cools skin and leaves it looking positively radiant.

Toss the glow stick into a pocket or bag and glide it onto cheeks, eyelids, or lips--anywhere you need a little extra glow.

Pro-tip: Try this cool highlighter on décolleté for a shimmery, superstar finish. Cruelty Free.”